About us
My name is Line Krogsgaard Erichsen, and I am the founder and CEO of Erichsen Consulting, a marketing and management consultancy that helps Scandinavian businesses.
Who is behind Erichsen Consulting?
My name is Line Krogsgaard Erichsen, and I am a marketing and management consultant. I am Danish, born and raised in Aalborg, proudly living on the Costa del Sol since 2017. Erichsen Consulting was founded at the beginning of 2021 because I want to help Scandinavian businesses reach their full potential with a strategic and data-driven approach to online marketing.
Being self-employed often means that your business is your life – and life is too short not to do the things you like. Therefore, I want to help business owners obtain more leads while getting more time to do the tasks they like the most and do the best. It is a win-win situation, as I love to help businesses get better results and grow more relevant leads through online marketing efforts.
Satisfied clients
Blogs, Newsletters & Landing Pages
Optimised Google Ads Accounts
Cups of Coffee
BACKGROUND
My interests led me to a bachelor’s degree in International Business Communication with Spanish, IT and communication, which I graduated from in 2015 from Aalborg University. Afterwards, I took a Master’s degree in Culture, Communication and Globalisation in English, during which I did an internship at Norrbom Marketing in Mijas in 2016.
I wrote articles for the magazine La Danesa (targeting Danish businesses on the Costa del Sol, created and held courses about social media usage for companies and managed the Facebook pages of Scandinavian businesses based on the Costa del Sol.
As soon as I finished my master’s degree from Aalborg University, I packed my bags again and moved to Fuengirola. I started my carreer in the customer service industry, where strategic and excellent communication is a necessity. After a while, I was craving more challenges and started in a Swiss marketing agency where I became a certified Google Ads Specialist and managed around 60 Google Ads accounts for Scandinavian clients.
Later, I became General Manager and Head of Quality Assurance in the company. This included leading and hiring employees, setting and reaching KPIs, securing high-quality customer service, and developing processes to improve the company’s effectiveness and communication. The result was an increase in the customer retention rate of 71 %.
Today, I have 15 years of experience in communication and marketing. The overall goal in my various employments has been to retain and get more customers. For the last 10 years, I have been managing and creating customer-centric content for social media accounts on Facebook and Instagram. Together, my interests, educational background, training and practical experiences have led me to help businesses grow through strategic communication and data-driven online marketing such as Google Ads, Social Media Marketing, and copywriting for newsletters, blogs and content for landing pages.
I’m a sucker for fine words, lead generation, optimisation, efficiency and more value for the money.
our mission
Our mission is to empower Scandinavian business owners, managers, and marketers worldwide by providing personalised digital marketing solutions and management consulting. Through our data-driven and goal-oriented approach, we are committed to being the strategic sparring partner that ambitious businesses rely on to generate leads, increase efficiency, save time, and drive business growth.
OUR VISION
Our vision is to become the leading marketing and management consulting firm for Scandinavian businesses, renowned for our customer-centric digital marketing solutions, strategic consulting, high-quality standards, and unwavering commitment to client success.
OUR VALUES
Expertise and Innovation
We leverage over 15 years of experience and advanced knowledge in digital marketing and communication to provide cutting-edge solutions that drive tangible results.
Customer-Centric Approach
Our clients’ success is our top priority. We tailor our services to meet their unique needs and goals, ensuring a personalised and impactful partnership.
Integrity and Transparency
We uphold the highest standards of professionalism and ethics, maintaining open and honest communication with our clients at all times.
Data-Driven Strategies
We believe in the power of data to inform our decisions and strategies, ensuring that every action we take is backed by solid insights and analysis.
Commitment to Excellence
We strive for excellence in everything we do, from the quality of our work to the results we deliver, consistently exceeding our clients’ expectations.
Collaborative Partnership
We work closely with our clients as a strategic sparring partner, sharing ideas, insights, and tools to drive mutual growth and success.
Continuous Improvement
We are dedicated to lifelong learning and staying ahead of industry trends, continually refining our skills and approaches to provide the best possible service.
FROM 0 TO 100 CLIENTS
I have been with the property management company LookHome MS since it was founded in 2020. By providing marketing and management consulting, we have gone from 0 clients to more than 100 in one year and a half, with leads coming on a daily basis! How? By applying online marketing strategies based on data, focused on goals. This involves consistent organic social media efforts (Facebook, Instagram and LinkedIn), copywriting for the website, and last but not least Google Ads campaigns.
“I am passionate about my work and love what I do. I have always enjoyed writing, reading and being creative. I was one of those kids who liked going to school because I loved learning and growing. These are fundamental building blocks of my business strategy today.”
Companies who have trusted Erichsen Consulting
